Naillig Gel Polish
Elegant, calming, modern. I was tasked to produce a logo that would encompass these three things for a gel nail polish brand. The client also voiced the importance of integrating a waterlily as the primary icon.
Art Director and Designer
Illustrator, Photoshop and After Effects
Client asks and key notes:
- A few words to describe the brand: modern, elegant, approachable.
- Integrate a water lily
- Give the ‘G’ a sense of hierarchy
- Utilize the colour purple
My goal was to produce an identity that the owner would be pleased with but most importantly, reflect the brand. Without overloading the logo I decided to produce initial logos. I experimented with both sans-serif and serif typefaces to establish a modern look. To retain a sense of class and elegance I explored lighter weights.
With a thinner weight being used, negative space had more of a visual impact. Looking closely at the kerning and space between characters, I balanced and equalized the space and optically balanced ‘Gel Polish’.
On black and white
© 2019 Aaron Sevilla |